JOR: 50th Year Anniversary!

By Events, General, , , ,

That’s right, this year is our 50th year in business!

To celebrate we’re having a party on September 3rd, but all the week before we’ll be launching special promotions and deals as well as competitions, prize giveaways and hopefully hosting some vintage Japanese motorcycles from all the eras we have seen. Details subject to change – we hope you can join us!


Celebration Plans on 3rd September

Thanks to our partners for their support:



More to follow

Company History

For those that remember 1966 you’ll remember all the great innovations motorcycling has seen and how the industry has changed and adapted over the years. We’re no different. We started business as a Raleigh bicycle shop in Rush Green where ‘John’ of Romford was a salesman. He’d moved out of Hackney and the East End to start a new life out ‘in the sticks’ working for (then) Sissely’s of Romford. When the owner retired John took out a bank loan to purchase the business and grew it from there.

Initially selling push bikes the new business dabbled in resprayed Vespas and Lambrettas during the ever popular Mod Scene in the 1960’s and even ventured into used cars and children’s toys until he settled selling motorcycles and scooters permanently alongside the bicycles. John’s of Romford grew from there into what it is today.

Original Raleigh Shop in the 1990s
Original Raleigh Shop in the 1990s

Sadly, we lost John after a short battle with cancer in 2003. He passed the running of the business to his son, Mike, and to the oldest Saturday girl in the industry (at 80 years young) – his wife Shirley. Today we’re still going strong mainly down to the foundations that John put in place, the hard work and dedication our staff have shown over the years and of course our very faithful customers!

Mike at the London Road Showroom in Early 1980s
Mike at the London Road Showroom in Early 1980s

Company timeline

1966 – Company founded selling all makes of used motorcycles and scooter
1970 – Yamaha franchised dealership
1971 – Honda franchised dealership
1972 – Expanded original showroom
1974 – Suzuki franchised dealership
1975 – CZ franchised dealership
1976 – Expansion to second showroom in London Road Romford
1982 – MZ franchise dealership
1983 – Opened Honda Centre in Dagenham
1987 – BMW franchised dealership
1996 – Kawasaki franchised dealership
2003 – John ‘of Romford’ passes away succeeded by son Mike
2007 – We became a solus Honda Dealer in Romford
2007 -We became a solus Suzuki Dealer in Rush Green

*discounts don’t include genuine Honda parts, servicing or bike sales